FOUNDER & CEO
Jay Leopardi, lifestyle and pop culture branding expert, is the founder & CEO of Bad Boy Branding. Working with start-ups to top tier brands, he reinvents the traditional structure of brand development. Visit JAYLEOPARDI.COM
to find out more detailed information.
SHAWN C. LEOPARDI
Expert in marketing & business operations, Shawn brings over 20 years of expertise to Bad Boy Branding. His processes have been proven to build mega-corporations from $20-80 million in annual revenue.
VP BUSINESS DEVELOPMENT
Known in the industry as “The Business Development Shark”, Bad Boy Branding depends on Danielle’s efficient and highly-seasoned business senses. Having worked directly for “The Shark” Daymond John, she has learned how to develop relationships worldwide with major corporations. Additionally, Danielle empowers BBB with an evolutionary, hyper-speed licensing model.
Barry Neil Shrum, Esquire, aka “The Bad Boy of Legal”, has been practicing entertainment & corporate law for over 16 years. Having represented some of the biggest names in the industry, Barry safeguards BBB and the interests of its clients. As a result of doing business with Jay Leopardi for over a decade, they formed an acquisitions corporation to purchase brands that align well with BBB’s business model.
Expert TV broadcasting & creative director, Pablo has worked for major corporations such as Univision, Telemundo, and the Zimmerman agency. Leading BBB’s creative team & managing a host of dynamic designers, he creates award-winning content that brings significant value. High profile clients, such as Ashley furniture, Nissan national, and Atlantis, have all received Pablo’s creative stamp.
Well traveled & world-renowned information architect, Michael is a strategic and high level thinker autonomously managing BBB’s technical development teams.