FOUNDER & CEO
Jay Leopardi, lifestyle and pop culture branding expert, is the founder & CEO of Bad Boy Branding. Working with start-ups to top tier brands, he reinvents the traditional structure of brand development. Visit JAYLEOPARDI.COM
to find out more detailed information.
SHAWN C. LEOPARDI
Expert in marketing & business operations, Shawn brings over 20 years of expertise to Bad Boy Branding. His processes have been proven to build mega-corporations from $20-80 million in annual revenue.
VP BUSINESS DEVELOPMENT
Known in the industry as “The Business Development Shark”, Bad Boy Branding depends on Danielle’s efficient and highly-seasoned business senses. Having worked directly for “The Shark” Daymond John, she has learned how to develop relationships worldwide with major corporations. Additionally, Danielle empowers BBB with an evolutionary, hyper-speed licensing model.
Barry Neil Shrum, Esquire, aka “The Bad Boy of Legal”, has been practicing entertainment & corporate law for over 16 years. Having represented some of the biggest names in the industry, Barry safeguards BBB and the interests of its clients. As a result of doing business with Jay Leopardi for over a decade, they formed an acquisitions corporation to purchase brands that align well with BBB’s business model.
Former Atlantic Records/WEA executive & broker of the LA Laker's owner, Dr. Jerry Buss, Hutson works directly with top musicians, producers, professional athletes and celebrity entertainers. His list includes Brandy, Lil Kim, Pharrell Williams, Wyclef Jean, Jason Kidd, Desean Jackson, Tom Cruise & the list goes on. Working with Jay Leopardi for the past decade, developing a solid personal & business relationship, he now leads the entertainment division of Bad Boy Branding.
Expert TV broadcasting & creative director, Pablo has worked for major corporations such as Univision, Telemundo, and the Zimmerman agency. Leading BBB’s creative team & managing a host of dynamic designers, he creates award-winning content that brings significant value. High profile clients, such as Ashley furniture, Nissan national, and Atlantis, have all received Pablo’s creative stamp.
Well traveled & world-renowned information architect, Michael is a strategic and high level thinker autonomously managing BBB’s technical development teams.